Volkswagen Jetta Launch

What do you do when your client makes a sporty, perennial favorite, new-jettatvthe Jetta, bigger, more luxurious and um..more expensive. We decided to focus on what has changed, the physical car, and what had not, the youthful irreverent attitude. The launch campaign was built around a tag line that clearly defined the new Jetta: “It’s all grown up. Sort of.” We developed a multi-media campaign showcasing the new Jetta as just the ticket for the Volkswagen driver whose needs had outgrown the current Jetta.

For a more about the creative go to the Jetta Television and Jetta Web/DVD Pages

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