Alan Pafenbach, Creative Director/Marketing Consultant

Alan Pafenbach Creative Direction, Boston

A consulting practice providing Creative Development and Management services to corporations, advertising agencies and start ups.

Ogilvy & Mather, New York-OgilvyOne, San Francisco

Contracted as Global Creative Director on Yahoo! Responsible for developing a consistent global brand platform across all media. This included a theme line, and multimedia campaign rolled out over North America, Europe and Asia.
Additional responsibilities included reorganization of the creative department in San Francisco and hiring new creative leadership.

Arnold Worldwide, Boston

Managing Partner and Executive Creative Director.
Managed creative development on Volkswagen, the agency’s premier account. Resposibilities include strategy development, creative development and managment of a 35 person multi-disciplined department.
Accomplishments included development of six major vehicle launch campaigns including the 1999 launch of the iconic New Beetle. The “Drivers wanted.” campaign helped dramatically reverse a steep decline in brand awareness and sales. Brand tracking studies showed it to be the best known automotive tagline in the industry. The Volkswagen creative team won virtually every industry award, including the Cannes Grand Prix, The Kellys, One Club, Andy’s, D&AD, Clio, and The Effies.

The strength and reputation of the work helped attract talent and business to the agency and fueled substantial growth during the period. Arnold was sold to the Havas Network in 2000.

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