Archive for May, 2009

XM Satellite Radio

Saturday, May 30th, 2009

Working with the folks at Parq Creative Management and Hello Viking I developed this concept for McCann Detroit and their client XM-Satellite Radio. McCann wanted to build an online tool to help potential XM subscribers find XM stations that were similar to local broadcast favorites. I moved the process back upstream a bit and examined what the barriers to subscription might be and then created an integrated creative solution around McCann’s idea.

In turned out that, despite a free 3-month trial, few people took the time to program XM radio stations into their Without personalization people did not feel a sense of “ownership”. The idea: encourage people to make an appointment with themselves to figure out what they liked. We created the concept of “Xme” and proposed web and mobile application facilitate customizing and browsing XM offerings. Proposal included a campaign message, ads, a Facebook app, iphone app and microsite.